question one of the evaluation is ' in what wat dies your product USE, CHALLENGE or DEVELOP existing codes and conventions
USE: mimiking the cinventions that occur in the genre
DEVELOPE : using conventions from your chosen genre but making a change e.g adding conventions from another sub genre to create a hybrid
CHALLENGE: actively going against what is expected of your genre e.g holyokes forest trailer
THOUGHT BEAT- trying to get the music and lyrics to fit in with dialog and images in the trailer (use my music to create an atmosphere)
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